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  1. News Article News Article Research & Resources

    New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

    truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

  2. News Article News Article Research & Resources

    4 ways the tobacco industry is attempting to rebrand itself

    Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.

  3. News Article News Article Research & Resources

    4 tips for quitting tobacco from Millie Martinez, a former menthol smoker

    If you or someone you care about is making a pledge to quit smoking, there are tools and resources to help.

  4. News Article News Article Research & Resources

    10 facts about smoking at work (#1: Smokers have a harder time getting hired)

    The link between tobacco and the workplace goes far beyond whether people can smoke on the job.

  5. HUD final rule on smoke-free housing will protect millions from the dangers of secondhand smoke

    The Department of Housing and Urban Development’s (HUD) final rule announced today, requiring each agency administering public housing to implement a smoke-f

  6. News Article News Article Research & Resources

    How the National Lung Cancer Summit can shine a light on the cancer moonshot

    Lung Cancer Alliance gathers in Washington, D.C.

  7. News Article News Article Research & Resources

    Breath of Stress Air is calling a vape what it truly is

    Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

  8. News Article News Article Research & Resources

    Increasing funding for state tobacco prevention key to reducing high school vaping

    Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users

  9. News Article News Article Research & Resources

    More than half of young people consider quitting vaping in 2022, new survey finds

    For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.

  10. Smoke-free housing to protect millions from the dangers of secondhand smoke to take effect July 31

    A smoke-free policy goes into effect at all federal public housing units on July 31, 2018, thanks to a U.S.

  11. Our Team

    Robert Falk

    Throughout his career, Robert Falk’s legal expertise has helped advance important health care and social causes.

  12. Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper