Tricia Kenney is an award-winning and creatively-driven communications leader, who brings a proven track record of strategic media and public relations expertise to her role as chief communications officer for Truth Initiative.
Before joining full-time, Kenney served as a consultant to Truth Initiative, coordinating the earned media strategy to re-launch the iconic truth® tobacco prevention campaign in 2014. Kenney’s prior role was as chief communications officer for Publicis Kaplan Thaler, New York’s fifth largest advertising agency. As a member of the original leadership team at the Kaplan Thaler Group, she played a key role in transforming the start-up into a billion-dollar agency, serving high-profile clients including Aflac, Citibank, Pfizer, Procter & Gamble, and Wendy's.
Communications programs designed by Kenney have earned numerous awards for excellence and effectiveness, including Cannes PR Lions, Clios, Effies, SABRES, Silver Anvils and Webbys. In 2015, Kenney helped the truth® campaign earn two major awards from PR Week; the Arts, Entertainment, Sports & Media Campaign of the Year and the Nonprofit Campaign of the Year.
Kenney is a past board member of New York Women in Communications. She is also deeply dedicated to her community and has supported various local foundations and committees, including Open Door Family Medical Centers.