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  1. News Article News Article Research & Resources

    What is synthetic nicotine and what does it mean for the youth vaping epidemic?

    Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.

  2. Truth Initiative named top non-profit in Fast Company’s annual list of Most Innovative Companies for 2022

    Truth Initiative has once again been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022.

  3. News Article News Article Research & Resources

    Breath of Stress Air is calling a vape what it truly is

    Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

  4. truth debunks myth that vaping nicotine relieves stress

    The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes

  5. Report Report Research & Resources

    Nicotine use and stress

    Vaping nicotine can increase anxiety symptoms and stress levels.

  6. Research Article Research Article Research & Resources

    How the tobacco industry is renewing its assault on science

    Recognizing that the tobacco industry’s participation in scientific spaces sows confusion and grants the tobacco industry credibility is the first step in pr

  7. News Article News Article Research & Resources

    truth Ambassadors combat nicotine use through mental health and self-care efforts

    Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.

  8. Research Article Research Article Research & Resources

    Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence

    Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.

  9. News Article News Article Research & Resources

    How a workplace vaping policy can help employees quit tobacco

    If your workplace doesn’t yet have a tobacco-free policy that includes vaping, updating it to support employees who are trying to quit all forms of tobacco u

  10. Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

    The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.

  11. News Article News Article Research & Resources

    As Oscar season kicks off, tobacco imagery still pervades movies

    As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

  12. Infographic Infographic Research & Resources

    Vaping nicotine and mental health

    Vaping nicotine and mental health one page infographic