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  1. Research Article Research Article Research & Resources

    Young adults are underestimating the dangers of nicotine

    Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot

  2. Fact Sheet Fact Sheet Research & Resources

    Nicotine and the young brain

    Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus

  3. News Article News Article Research & Resources

    How the tobacco industry’s new products could be leading to more nicotine addiction

    Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress

  4. In yet another delay that leaves kids at risk, FDA tells court it won’t finish reviewing e-cigarette marketing applications until June 2023

    The FDA has the power and responsibility to end this public health crisis, but once again it is failing to do so.

  5. Research Article Research Article Research & Resources

    How the tobacco industry uses sponsored content in major media outlets to shift public perception

    The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer

  6. Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

    Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

  7. Research Article Research Article Research & Resources

    Vape shops respond to tightening e-cigarette regulations with more online marketing and expansion to CBD products

    Vape shops are expanding their product lines to include CBD products and building up their online marketing in response to tightening restrictions on e-cigar

  8. News Article News Article Research & Resources
  9. News Article News Article Research & Resources

    Youth activists call on decision-makers to declare vaping nicotine a mental health issue

    Young activists gathered at the National Mall in Washington, D.C., to call attention to the impact that vaping nicotine is having on youth mental health and

  10. FDA proposed rules to eliminate menthol cigarettes & flavored cigars will protect youth, save countless lives, end needless disease, and fight health inequities in America

    Truth Initiative applauds the Food & Drug Administration for taking historic steps to remove menthol cigarettes and all flavored cigars from the market.<

  11. Young people join Truth Initiative® to demand action on youth vaping nicotine as mental health issue

    Young activists rally to raise awareness by calling on Capitol Hill decision-makers in Washington, D.C. during Moment of Action for Mental Health

  12. Truth Initiative® awards five truth IMPACT scholarships to young adult leaders making a difference in their communities

    Recipients from California, Georgia, Maine, North Dakota and Texas are taking action to address youth nicotine use and its impact on mental health, social ju