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  1. News Article News Article Research & Resources

    Q&A: How to train emerging activists to support a social movement

    Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?

  2. News Article News Article Research & Resources

    Quitting smoking is more important than ever – here is how to get started now

    Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.

  3. News Article News Article Research & Resources

    As smoking rates decline, Hollywood isn’t getting the picture

    The majority of the 2018 nominees for Academy Awards® in major categories – 86 percent – feature tobacco imagery on screen

  4. Our Team

    Nicole Dueffert

    Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative.

  5. FDA Puts Kids, Public Health at Risk by Allowing Philip Morris to Market IQOS Heated Cigarette as Modified Risk Tobacco Product

    Setting a dangerous precedent that puts public health at risk the FDA authorized the marketing of Philip Morris’ IQOS heated cigarette as a “modified risk to

  6. Fact Sheet Fact Sheet Research & Resources

    Smokeless tobacco: Facts, stats, and regulations

    To spread the truth about smokeless tobacco, Truth Initiative has summarized the key facts for you to know, use and share.

  7. Research Article Research Article Research & Resources

    How effective are tobacco control policies?

    Tobacco taxes have the greatest potential to slash smoking rates, according to a review of studies that use simulation models to assess the existing and futu

  8. News Article News Article Research & Resources

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

  9. Our Team

    Christy Hartsell

    Christy Hartsell is responsible for leading our efforts to engage with companies, government entities, foundations and other organizations to provide critica

  10. Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

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  12. Young people take back the shelves and demand that pharmacies stop selling tobacco products

    Pharmacies are a trusted source of health information and services.