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NYC This is Quitting Resources

What is This is Quitting?

This is Quitting is a free mobile program from Truth Initiative designed to help young people quit vaping. The first-of-its-kind text messaging program incorporates messages from other young people like them who have attempted to, or successfully quit, e-cigarettes. Our messages show the real side of quitting, both the good and the bad, to help young people feel motivated, inspired and supported throughout their quitting process. We also send young people evidence-based tips and strategies to quit and stay quit. This is Quitting is tailored based on age (within 13 to 24 years old) and product usage to give teens and young adults appropriate recommendations about quitting.

Thank you for your interest in This is Quitting! Below are some resources you can utilize to disseminate the program in New York City. We ask that you do not alter these materials in any way.

A few other things to keep in mind:

  • We find that a peer-to-peer approach is most effective when trying to disseminate information about vaping cessation. We highly encourage you to get the flyers into the hands of teens and young adults to spread the word about the program to their peers.
  • If you have any further questions about the program, please don’t hesitate to reach out to [email protected].

Need helpful information and tips for posting about This is Quitting on your social channels? Download the This is Quitting social media guide.