Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

Explore our top issues
× Close

Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

See who we are
× Close

Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

Browse all research and resources

Search by keywords

Browse by

Popular topics View more
Type
× Close

What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

See what we do
× Close

Get involved

Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

How to get involved
× Close

Search our site

Top Searches

× Close
  • Home
  • NYC This is Quitting Resources

NYC This is Quitting Resources

What is This is Quitting?

This is Quitting is a free mobile program from Truth Initiative designed to help young people quit vaping. The first-of-its-kind text messaging program incorporates messages from other young people like them who have attempted to, or successfully quit, e-cigarettes. Our messages show the real side of quitting, both the good and the bad, to help young people feel motivated, inspired and supported throughout their quitting process. We also send young people evidence-based tips and strategies to quit and stay quit. This is Quitting is tailored based on age (within 13 to 24 years old) and product usage to give teens and young adults appropriate recommendations about quitting.

Thank you for your interest in This is Quitting! Below are some resources you can utilize to disseminate the program in New York City. We ask that you do not alter these materials in any way.

A few other things to keep in mind:

  • We find that a peer-to-peer approach is most effective when trying to disseminate information about vaping cessation. We highly encourage you to get the flyers into the hands of teens and young adults to spread the word about the program to their peers.
  • If you have any further questions about the program, please don’t hesitate to reach out to [email protected].

Need helpful information and tips for posting about This is Quitting on your social channels? Download the This is Quitting social media guide.

See the full library of media assets
TIQ Refresh Palm Card Front