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Nicole Dueffert

Vice President, Communications

Truth Initiative


Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative®. She oversees the day-to-day operations of the communications team and provides vision, leadership & strategy to the Chief Executive Officer, Chief Communications Officer and other senior staff. Dueffert is also responsible for developing new systems and processes that will improve team and organization-wide communication and advance Truth Initiative's mission. Dueffert also manages the media relations team that delivers over $90M in earned media a year.

Dueffert has extensive experience on Capitol Hill, in the private sector and at non-profits, including the Lupus Foundation of America, The Pew Charitable Trusts, and Campaign for Tobacco-Free Kids. She has a successful track record working with elected officials, policy experts and celebrity spokespeople – as well as corporate and foundation partners – on national marketing and education campaigns.

While at Campaign for Tobacco-Free Kids, Dueffert helped develop research-based messages and strategies for media and grassroots advocacy that led to passage of the landmark law that gave the Food and Drug Administration regulatory authority over tobacco products.

Truth Initiative