Nicole Dueffert

Nicole Dueffert is Senior Vice President of Strategic Operations & Organizational Excellence at Truth Initiative, where she leads enterprise-wide efforts to strengthen organizational alignment, improve cross-functional collaboration, and enhance operational effectiveness. She oversees key initiatives including organization-wide process and systems improvements, working closely with senior leadership to align strategy, structure, and execution in support of Truth Initiative’s mission. 

She brings more than a decade of leadership experience at Truth Initiative, previously serving as Senior Vice President, Vice President, and Managing Director of Communications, where she led the organization’s communications strategy and worked across nearly every team to elevate its public health impact.

Dueffert has extensive experience on Capitol Hill, in the private sector, and at nonprofits including the Lupus Foundation of America, The Pew Charitable Trusts, and Campaign for Tobacco-Free Kids. She has a successful track record working with elected officials, policy experts, and celebrity spokespeople—as well as corporate and foundation partners—on national marketing and education campaigns. 

While at Campaign for Tobacco-Free Kids, she helped develop research-based messages and strategies for media and grassroots advocacy that contributed to passage of the landmark law granting the Food and Drug Administration authority to regulate tobacco products.