Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative®. She oversees the day-to-day operations of the communications team and provides vision, leadership & strategy to the Chief Executive Officer, Chief Communications Officer and other senior staff. Dueffert is also responsible for developing new systems and processes that will improve team and organization-wide communication and advance Truth Initiative's mission. Dueffert also manages the media relations team that delivers over $90M in earned media a year.
Dueffert has extensive experience on Capitol Hill, in the private sector and at non-profits, including the Lupus Foundation of America, The Pew Charitable Trusts, and Campaign for Tobacco-Free Kids. She has a successful track record working with elected officials, policy experts and celebrity spokespeople – as well as corporate and foundation partners – on national marketing and education campaigns.
While at Campaign for Tobacco-Free Kids, Dueffert helped develop research-based messages and strategies for media and grassroots advocacy that led to passage of the landmark law that gave the Food and Drug Administration regulatory authority over tobacco products.