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Jessica Miller Rath

As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.

New report from Truth Initiative® illustrates alarming rise of tobacco use in streaming content

The majority of programs popular with young audiences prominently depict smoking, with “Stranger Things” emerging as the worst offender.

Played: Tobacco use widespread in video games played by youth

Smoking is prevalent and often glamorized in video games popular among youth, according to Played: Smoking and Video Games, a review of research from Truth I

Vaping content on Instagram violates federal regulations and social media platform policies

Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.

Next chapter begins as tobacco control leader becomes Truth Initiative

The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth® campaign for 15 ye

Truth Campaign snags 2 Ogilvy Awards

truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud

New study: Quit-vaping program This is Quitting also helps prevent young e-cigarette users from smoking

Use of a text message quit vaping program is linked with preventing the use of combustible tobacco products in addition to quitting e-cigarettes.

New study: Only 3% of adult smokers used JUUL to quit in past year

A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth

Not Buying It: The Tobacco Industry's Rebrand

Menthol: Facts, stats and regulations

Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.

Going back to school may lead to more vaping – here’s what educators and communities can do about it

As students return to campuses nationwide, schools and communities can help prevent vaping from making a big return alongside them.

Five ways to combat smoking in video games

We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.