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  1. Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

    The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.

  2. truth debunks myth that vaping nicotine relieves stress

    The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes

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    Master Settlement Agreement

    The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement. 

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Alabama 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Alabama.

  5. News Article News Article Research & Resources

    ‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  6. News Article News Article Research & Resources

    4 ways smoking impacts national military readiness

    Tobacco use adversely affects military readiness and harms the health and welfare of military families, retirees and veterans.

  7. FDA nicotine reduction plan announced today has promise, but timeline puts young lives at risk

    We applaud the FDA for moving forward with a comprehensive policy toward nicotine but the timeline for implementation is far too long.

  8. News Article News Article Research & Resources

    Fast Company recognitions underline why youth tobacco prevention is more important than ever

    Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

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  11. News Article News Article Research & Resources

    The youth e-cigarette epidemic: 5 important things to know

    After decades of drops in the youth smoking rate, e-cigarettes are now the most popular tobacco product among young people — and their popularity is growing.

  12. News Article News Article Research & Resources

    More mental health facilities are going smoke-free

    Nearly half of the facilities that offer mental health treatment services in the U.S. have 100 percent smoke-free policies in place.