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What is synthetic nicotine and what does it mean for the youth vaping epidemic?
Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.
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Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers
A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun
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3 myths about mental health and quitting nicotine
When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.
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E-cigarettes are creating a new source of environmental pollution
As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to
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Most teachers and administrators can’t identify JUUL, making it hard to combat use in school
Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con
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Where are people still breathing the most secondhand smoke?
To find out who faces the most exposure and where, a Truth Initiative® researcher joined collaborators to measure secondhand smoke exposure
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2017 Annual Report
Through creativity, innovation and research, we are winning one of the toughest, largest and most critical public health battles of our time: ending the toba
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Comprehensive review provides further proof that FDA should ban menthol cigarettes
A review of more than 80 studies on menthol tobacco products provides additional proof that the FDA should ban the products.
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Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees
Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to
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Young adults living in vulnerable D.C. communities see more flavored tobacco marketing
Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od
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Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds
A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.
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Which social media sites do young adults use?
The rapidly changing social media landscape highlights the need for public health messages to adapt to new sites and new ways of delivering content via socia
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