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Annual Reports

Truth Initiative is a 501(c)(3) nonprofit organization and ​every year we report on our activities, achievements and progress. An independent audit of our financial statements is also conducted each year.

Explore our most recent annual reports and financial information.

Annual Report

2019 Annual Report

We are pleased to share the significant progress we made in 2019, detailed in this...

Annual Report

2018 Annual Report

Truth Initiative had a remarkable year in 2018, filled with big wins and new challenges...

Annual Report

2017 Annual Report

Through creativity, innovation and research, we are winning one of the toughest, largest and most...

Annual Report

2016 Annual Report

2016 was a year driven by creative inspiration, exciting innovation and measurable impact as we...

Annual Report

2015 Annual Report

2015 was a transformative year for Truth Initiative, complete with a new name, a new...

Annual Report

2014 Annual Report

Change. Progress. Inspiration. The 15th year of our work in the fight to end tobacco-related...

Annual Report

2013 Annual Report

Refocused & Rededicated. We innovate and continue to change social norms around tobacco: truth® pushes...