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  1. Report Report Research & Resources

    Smoking in Movies: 2020

    Tobacco imagery in youth-rated movies still exists.

  2. Report Report Research & Resources

    Smoking in Films: 2022

    The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco

  3. Report Report Research & Resources

    Action needed on e-cigarettes

    Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.

  4. Fact Sheet Fact Sheet Research & Resources

    Smokeless tobacco: Facts, stats, and regulations

    To spread the truth about smokeless tobacco, Truth Initiative has summarized the key facts for you to know, use and share.

  5. Report Report Research & Resources

    Pharmacists and customers agree: Tobacco does not belong in pharmacies

    Pharmacies are a top destination for health care, yet most major pharmacy chains sell tobacco — a product that kills 1,300 people every day.

  6. Report Report Research & Resources

    Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good

    The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no l

  7. Fact Sheet Fact Sheet Research & Resources

    Menthol: Facts, stats and regulations

    Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.

  8. Report Report Research & Resources

    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

    How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

  9. Page

    Stop the Influence: Reject Big Tobacco and Vape Money

    Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!

  10. New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

    Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

  11. Page
  12. News Article News Article Research & Resources

    Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

    Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima