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  1. News Article News Article Research & Resources

    Common smoking triggers and how to beat them

    For smokers preparing to quit, figuring out how to deal with triggers is one of the first steps to successfully making a plan to quit.

  2. News Article News Article Research & Resources

    Where we stand: Child-resistant packaging and warning labels for ends

    Prompted by increases in calls to poison control centers related to exposure of children to nicotine, in late June 2015, the Food and Drug Administration (FD

  3. News Article News Article Research & Resources

    One big way to improve the wellbeing of military veterans and caregivers

    Hidden Heroes has partnered with Truth Initiative® to offer caregivers access to the EX® Program, a quit-smoking program developed in collaboration with Mayo

  4. News Article News Article Research & Resources

    Five facts about smoking and cancer on #worldcancerday

    Five facts about smoking and cancer on #worldcancerday

  5. News Article News Article Research & Resources

    How state public health agencies can reduce menthol cigarette use

    State health officials can significantly reduce menthol cigarette use by supporting local policies to restrict or ban its sale and spreading awareness about

  6. Research Article Research Article Research & Resources

    Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm

    More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,

  7. News Article News Article Research & Resources

    Three ways to support loved ones while they quit smoking

    If someone you care about is quitting tobacco, it can be difficult to know what to say and do. Here are three tips for people supporting a quitter.

  8. truth® and Vans morph culture-changing art into bold fashion statement

    When it comes to teen tobacco use, truth believes creativity speaks louder than words.

  9. News Article News Article Research & Resources

    Drop in smoking rate proves public education and smart public policy works

    The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.

  10. News Article News Article Research & Resources

    How to support someone who wants to break up with their vape

    Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.

  11. News Article News Article Research & Resources

    Researchers reviewed nearly 700 e-cigarette studies. What did they find?

    E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

  12. Research Article Research Article Research & Resources

    Majority of Natural American Spirit smokers believe brand is less harmful

    Researchers found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands.