truth® and Vans morph culture-changing art into bold fashion statement
When it comes to teen tobacco use, truth believes creativity speaks louder than words. That’s why truth partnered with Brooklyn-based graphic artist Kevin Lyons to create a one-of-a-kind mural of monsters inspired by the generation that will end smoking once and for all. The artwork was then turned into a limited-edition Vans shoe, released today.
Kevin painted the monster mural last month in Raleigh, NC – an area of the country with higher-than-average tobacco usage rates – and included empowering words submitted by teens across the country in support of truth’s award winning “Finish It” campaign. With the teen smoking rate now at 7 percent, Lyons’ cartoon “monsters” shout out what this generation can do to end tobacco for good, and encourage others to join the movement. Phrases like “Let’s Make History!” and “We that generation” came to life across the mural – and can now be seen on the feet of teens everywhere.
The Kevin Lyons- designed Vans shoes are available in men’s sizes 6.5–13, women’s sizes 5-11 and boy’s sizes 3.5–6. They retail for $60 and are available at all Vans, Journeys and Journeys Underground stores in the USA.
truth’s “Finish It” campaign was launched in August 2014 to empower smokers and nonsmokers alike to make this the generation that ends tobacco use. To learn more about how to get involved and #FinishIt, visit thetruth.com or follow @truthorange on Twitter.