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  1. News Article News Article Research & Resources

    10 steps to successfully make a plan to quit smoking

    Get a jump start on making your New Year’s resolution to quit smoking a successful one. Follow these 10 steps to making a quit plan.

  2. News Article News Article Research & Resources

    What the Oscars tell us about smoking in the movies in 2017

    Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.

  3. Research Article Research Article Research & Resources

    A growing problem: Examining a decade of menthol smoking rates

    In 2014, youth and young adult smokers were more likely to smoke menthol cigarettes, which are easier to smoke and harder to quit than non-menthol cigarettes

  4. News Article News Article Research & Resources

    Hollywood still struggling to quit smoking in youth films

    Nearly half of the top-grossing, PG-13 films released in 2015 featured tobacco imagery, and independent studios are responsible for a greater share of smokin

  5. News Article News Article Research & Resources

    After-school smoke? The problem with tobacco retailers near schools

    More than three-quarters of public schools are within a 10-minute walk of at least one outlet selling tobacco.

  6. Vine stars debunk social smoking myths with truth

    Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!

  7. News Article News Article Research & Resources

    Here’s another reason to remove smoking from video games

    With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.

  8. News Article News Article Research & Resources

    State-by-state smoking trends reveal Big Tobacco’s targets

    Just about one of every five deaths in the U.S. is attributable to cigarette smoking.

  9. News Article News Article Research & Resources

    New data show historically low smoking rates

    New data from CDC survey shows teen smoking rates at historic lows as well as declines in e-cigarette use among high school students.

  10. News Article News Article Research & Resources

    Teen-rated video game with smoking set for wider distribution

    The use of tobacco in XCOM 2 is part of a trend in video games rated suitable for or popular with teenagers.

  11. News Article News Article Research & Resources

    Hero in blockbuster teen video game “Overwatch” smokes cigars

    Overwatch, a video game rated suitable for teens, features a hero who smokes cigars, part of a trend of games that show tobacco being marketed to use

  12. News Article News Article Research & Resources

    Colleges unveil campus art to promote smoke- and tobacco-free policies

    Participants in the truth x arts college mural contest created campus artwork to celebrate their school going smoke- or tobacco-free.