Skip to main content


  1. New report finds parents unaware that video games contain smoking images with many targeting teens

    Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are

  2. New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People

    A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.

  3. Tobacco Tale of Two Nations: New Report Shows 13 States Have Higher Smoking Rates and Greater Health Consequences Than Rest of U.S.

    New report underscores a tale of two nations when it comes to tobacco use - one of dramatic declines in smoking rates, and one where a huge swath of the U.S.

  4. Fact Sheet Fact Sheet Research & Resources

    The facts about women and tobacco

    Every year, smoking-related diseases kill more than 200,000 women.

  5. News Article News Article Research & Resources

    Breast cancer awareness month: 5 facts about tobacco

    Tobacco has clear links to 12 different types of cancer.

  6. News Article News Article Research & Resources

    From social taboo to target market: How tobacco use became a women’s issue

    … report confirming the link between smoking and cancer in 1964. In the … report in 2014 also found that the risks for women smokers has risen …

  7. Research Article Research Article Research & Resources

    Profile of blunt users sharpens with new study

    Past month users of tobacco, alcohol, or other drugs, those who were younger (ages 18-24), Black, or male had the highest odds of reporting blunt-only or dua

  8. Research Article Research Article Research & Resources

    Why racial and ethnic discrimination matters in the tobacco fight

    Racial and ethnic minorities exposed to tobacco marketing and who also report experiencing discrimination are more likely to smoke.

  9. News Article News Article Research & Resources

    Father’s Day: Helping dads kick tobacco

    Father’s Day is a great opportunity to encourage dads who use tobacco to quit. More than 278,000 men die every year from smoking.

  10. News Article News Article Research & Resources

    How Big Tobacco made cigarettes more addictive

    The tobacco industry has leveraged modern science for more than 50 years to manipulate their products to make them even more addictive.

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the District of Columbia 2018

    … … In 2016, 14.7 percent of adults smoked. Nationally, the rate was 17.1 … annual spending target. … ⁵ … Smoking-related health care costs: $391 million per year … ⁵ … Smoking-related losses in …

  12. Report Report Research & Resources

    Truth Initiative supports tobacco harm minimization effort

    Tobacco is the leading cause of preventable death in the U.S. 540,000 Americans die prematurely from tobacco use each and every year.