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Our History
Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from 23% in 2000 to less than 3% in 2021. Explore our history.
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Depression, anxiety more commonly reported by young adult menthol tobacco users
Young adults who say they have used menthol tobacco products in the past 30 days are more likely to report symptoms of depression or anxiety, according to a
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This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction
This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.
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More than half of young people consider quitting vaping in 2022, new survey finds
For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.
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Where does research on marijuana stand?
To help inform future public health, an in-depth review of existing research from 1999 through 2016 on the health effects of marijuana was conducted.
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What does using tobacco and other substances together mean for young people?
Original research conducted by Amy Cohn, Ph.D., from Truth Initiative reveals how alcohol and marijuana use among young adults are associated with many tobac
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Young people share how nicotine use affected their stress
Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.
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Young leaders engage in tobacco prevention as truth Ambassadors
Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.
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3 important things to know about quitting nicotine during times of stress
Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.
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Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S.
Smoking prevalence is nearly 50% higher in a group of Midwestern and Southern states compared to the rest of the country.
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Where we stand: Invest in research on sub-populations
Tobacco is not an equal opportunity destroyer.
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truth® calls out tobacco industry for profiling disguised as target marketing
Tobacco is not an equal opportunity killer.
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