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Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign
In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.
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Tracing the racist tactics of the tobacco industry
Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.
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The price is not right
Majority of adults, and at least a quarter of current smokers, strongly favor efforts to raise tobacco prices.
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Health, cost, and desire to escape addiction drives young people to quit vaping
Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.
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Weak restrictions on flavored e-cigarettes lead to explosive menthol sales
Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.
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truth Takes to TikTok To Talk Vaping And The Immune System During COVID-19
The #ImmuneUpVapesDown TikTok challenge will ask users to come up with their own immune boosting concoction.
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New study: Only 3% of adult smokers used JUUL to quit in past year
A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth
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16 higher education institutions pledge to go tobacco/vape-free through college program
Fourteen colleges and universities and two college systems are making a move to protect more than 241,000 students and 36,000 faculty and staff by pledging t
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truth® Launches New Social Media Campaign “You’re Registered, Right?” in Partnership with Turbovote To Help Young People Register and Be Ready to Vote This November
New social media campaign from truth is aimed at empowering young voters to turn out and vote this November.
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Research finds tobacco imagery on TV and streaming shows drives youth vaping
Truth Initiative research is the first to show the link between exposure to tobacco content in episodic content on streaming, broadcast and cable platforms a
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First-of-its-Kind Text Message Quit Vaping Program, This is Quitting, Enrolls More Than 200,000 Young E-Cigarette Users To Help Them Quit
Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes.
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Young people who vape are much more likely to become smokers, new research confirms
Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l
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