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Press Release

truth® Launches New Social Media Campaign “You’re Registered, Right?” in Partnership with Turbovote To Help Young People Register and Be Ready to Vote This November

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Launching today, on National Voter Registration Day, truth®, the proven-effective and nationally recognized youth smoking, vaping and nicotine prevention campaign from Truth Initiative, is partnering with Turbovote on a new campaign titled, “You’re Registered, Right?” aimed at empowering young voters to turn out and vote this November. As part of the campaign, truth is offering a series of tools across social platforms including key dates, practical tips for getting to the polls and information for voting confidently across the ballot to engage and motivate young people, especially first-time voters, to exercise their right to vote. The partnership with TurboVote helps young voters start the process of registering to vote, provides help with absentee or mail-in ballots and tracks deadlines.

According to a study from Pew Research Center, 24 million Gen Z voters will be eligible to vote in the upcoming election. Those old enough to vote for the first time are more diverse and educated than ever, and 54% are urban dwellers. Together, Gen Z and millennials make up 37% of eligible voters this election. This latest effort from truth builds on the campaign’s work in delivering engaging digital programs to help young people make informed choices and influence others to do the same.

“The truth campaign is encouraging young people to cast their vote and be counted by providing the facts they need to make sure they are registered and ready for November, and that they speak up and spark conversations with friends to do the same,” said Robin Koval, CEO and president of Truth Initiative. “As voter registration deadlines near, we want to empower young voters, especially those voting for the first time, with the information they need to make their voices heard on Election Day.”

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