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  1. Our Team

    Mike Moore

    Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.

  2. News Article News Article Research & Resources

    New data show historically low smoking rates

    New data from CDC survey shows teen smoking rates at historic lows as well as declines in e-cigarette use among high school students.

  3. News Article News Article Research & Resources

    3 ways JUUL harms the environment

    As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.

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    Partnership opportunities

    ​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

  5. News Article News Article Research & Resources

    What 2017’s first congressional appropriations deal means for tobacco control

    A summary of the main tobacco-related provisions in the omnibus spending bill that will fund the federal government through the end of September 2017.

  6. HUD final rule on smoke-free housing will protect millions from the dangers of secondhand smoke

    The Department of Housing and Urban Development’s (HUD) final rule announced today, requiring each agency administering public housing to implement a smoke-f

  7. News Article News Article Research & Resources

    NAACP delegates endorse push to say no to menthols

    NAACP adopted a resolution supporting efforts at the state and local level to restrict the sale of menthol cigarettes and other flavored tobacco products

  8. News Article News Article Research & Resources

    Women’s colleges now eligible for tobacco-free campus grant

    Truth Initiative is accepting applications for grants to women’s colleges, minority-serving academic institutions and community colleges to adopt tobacco-fre

  9. News Article News Article Research & Resources

    Bold and bright: How tobacco companies market flavored products to appeal to youth

    A gap in product regulation allows the tobacco industry to market flavored products in several ways.

  10. News Article News Article Research & Resources

    Youth fellows gain support for a tobacco-free Howard University

    Truth Initiative youth activism fellows gathered more than 300 signatures from Howard University students at an orientation event to build support for a camp

  11. News Article News Article Research & Resources

    E-cigarette market surges amid urgent need for comprehensive regulation and enforcement

    New data are the latest in a growing body of research that highlight concerning trends in an e-cigarette market flooded with flavored products in increasingl

  12. News Article News Article Research & Resources

    Kicking off Black History Month with our first #NoMentholMonday

    Today marks the beginning of America’s 40th Black History Month.