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#STOPPROFILING: Tobacco is a social justice issue

The tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling.<

On the State of Racial Injustice in America

As an organization dedicated to saving lives and protecting our nation’s most vulnerable populations, Truth Initiative is committed to be agents of change.

17 more colleges and universities pledge to go tobacco/vape-free

Eighteen colleges and universities are working toward adopting a 100% tobacco/vape-free campus policy.

Curriculums to Address Vaping Nicotine and Cannabis, & Prescription Drug Misuse

Our free digital courses offer modern approaches to guide teachers and educate youth about the dangers associated with vaping (nicotine, cannabis, and co-use) and prescription drug misuse, including counterfeit drugs containing fentanyl.

Through real-world scenarios delivered in truth’s authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same.

Janet Mills

Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.

New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

FDA issues warnings to four tobacco product manufacturers for flavored cigarettes

Four tobacco manufacturers received warnings from the FDA for illegally selling flavored products labeled as cigars that the agency says are actually cigaret

The troubling history of Big Tobacco’s cozy ties with black leaders

The tobacco industry uses menthol to appeal to youth and blacks. Banning menthol cigarettes will save young lives and it will save black lives.

Our mission

Truth Initiative is America’s largest nonprofit public health organization dedicated to creating a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

Mike Moore

Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.

New data show historically low smoking rates

New data from CDC survey shows teen smoking rates at historic lows as well as declines in e-cigarette use among high school students.

3 ways JUUL harms the environment

As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.