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  1. News Article News Article Research & Resources

    Truth Initiative joins "DC Calls It Quits Week"

    Truth Initiative is partnering with other DC groups to launch “DC Calls It Quits Week,” an awareness campaign about the importance of quitting smoking.

  2. News Article News Article Research & Resources

    One trend that’s changing Pride festivals for the better

    More pride festivals across the country are showing how the tobacco industry is not their ally.

  3. Report Report Research & Resources

    Nicotine use and stress

    Vaping nicotine can increase anxiety symptoms and stress levels.

  4. Research Article Research Article Research & Resources

    Millions of smokers go online for help to quit each year

    More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.

  5. News Article News Article Research & Resources

    Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees

    Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco

  6. And the Oscar goes to…the tobacco industry

    Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.

  7. News Article News Article Research & Resources

    Tobacco use in these 12 U.S. states is on par with a number of developing countries. Why?

    Tobacco use in a group of 12 states looks more like some of the most tobacco-affected countries in the world than the rest of the U.S.

  8. In Victory for Public Health, Federal Appeals Court Upholds FDA’s Graphic Cigarette Warnings

    The appellate court decision affirms that the FDA’s graphic cigarette warnings are both scientifically and legally sound.

  9. News Article News Article Research & Resources
  10. truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  11. News Article News Article Research & Resources

    The economics of tobacco: What if a pack of cigarettes cost $10?

    Pack-a-day smokers spend an average of $2,193 a year on cigarettes. What would happen if the cost of a pack increased?

  12. Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco

    truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on