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  1. Research Article Research Article Research & Resources

    Comprehensive review provides further proof that FDA should ban menthol cigarettes

    A review of more than 80 studies on menthol tobacco products provides additional proof that the FDA should ban the products.

  2. Research Article Research Article Research & Resources

    How to reduce tobacco use in "social smokers"

    Since “social smokers” typically do not identify as smokers, they can be difficult to reach to prevent escalation of tobacco use or facilitate quitting.

  3. Infographic Infographic Research & Resources

    Banning menthol could save lives

    Rates of smokers reporting they would quit if menthol cigarettes were banned

  4. Our Team

    Kathy Crosby

    Kathy Crosby is the CEO and President of Truth Initiative, the nation's largest nonprofit public health organization dedicated to achieving a culture where a

  5. Page
  6. News Article News Article Research & Resources

    Two years after the ban: How CVS continues to take on tobacco

    When CVS announced its plans to ban cigarette sales in 2014, the media took note.

  7. 2023 Annual Report

    We are pleased to share the significant progress we made in 2023, detailed in this report: Building a tobacco-free future where anyone can quit

  8. News Article News Article Research & Resources

    One trend that’s changing Pride festivals for the better

    More pride festivals across the country are showing how the tobacco industry is not their ally.

  9. News Article News Article Research & Resources

    truth Ambassadors combat nicotine use through mental health and self-care efforts

    Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.

  10. truth asks if it is just business or is it exploitation

    A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.

  11. Research Article Research Article Research & Resources

    How tax increases could impact e-cigarette sales

    E-cigarette sales at convenience stores in Minneapolis increased significantly after Minnesota increased taxes on tobacco products in 2013, followed by a dec

  12. News Article News Article Research & Resources

    FTC intends to track e-cig sales and marketing

    All indications are that the popularity of e-cigarettes is rising.