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  1. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Nebraska 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Nebraska.

  2. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in North Dakota 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in North Dakota.

  3. News Article News Article Research & Resources

    COVID-19: the connection to smoking and vaping, and resources for quitting

    Those who smoke or vape e-cigarettes may be especially concerned about COVID-19 because it attacks the lungs and could be a particularly serious threat to to

  4. Page

    3 ways truth is creating the first tobacco-free generation

    When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

    To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

    The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

  5. News Article News Article Research & Resources

    Helping people with HIV/AIDS quit smoking

    Smoking cigarettes is dangerous for everyone, but for people with HIV, it puts them at a higher risk of the negative health effects of tobacco use and HIV-re

  6. Page

    Quit smoking and vaping tools

    Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped hundreds of thousands of people stop using commercial tobacco through proven-effective treatments and innovative and interactive tools. So if you or a loved one is ready to quit, there’s no better time than now.

  7. News Article News Article Research & Resources

    Teaming up to give pets a voice in the fight to end tobacco use

    truth® and DoSomething.org are teaming up to give pets and their owners a voice in the movement to end smoking and create an army of four-legged finishers.

  8. News Article News Article Research & Resources

    Why local governments should take action on menthol cigarette sales

    The evidence supporting a ban on menthol cigarettes is clear.

  9. News Article News Article Research & Resources

    On the move: Truth Initiative finds new creative office space in D.C.'s Chinatown

    The public health organization behind the truth® campaign, Steven A.

  10. Research Article Research Article Research & Resources

    Why you should quit smoking before having surgery

    In recent years, research has shown that compared to nonsmokers, smokers have a higher chance of surgery-related complications like heart attack, stroke, sho

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Washington 2019

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Washington.

  12. News Article News Article Research & Resources

    How a workplace vaping policy can help employees quit tobacco

    If your workplace doesn’t yet have a tobacco-free policy that includes vaping, updating it to support employees who are trying to quit all forms of tobacco u