Teaming up to give pets a voice in the fight to end tobacco use

Truth® and DoSomething.org are teaming up to give pets and their owners a voice in the movement to end smoking and create an army of four-legged finishers.

Cats and dogs are twice as likely to get cancer if their owner smokes. Beginning April 5, inspired pet owners can upload a photo of their pet to DoSomething.org/finishers and add a witty caption explaining how their pet feels about the fact that cigarette smoking negatively affects pet health.

Participants will be entered into a drawing for a chance to win a $5,000 scholarship from DoSomething.org. The top 12 photo and caption combinations will be selected to participate in a national meme contest. Online voting will then determine the ultimate Four-Legged Finisher.

“The more attention we generate and the more young people we engage to help us finish the tobacco epidemic, the more lives – humans and pets – we can save,” said Robin Koval, CEO and President of Truth Initiative.

Katherine McNamara, the star of Freeform’s hit show Shadowhunters has joined the movement and recorded a public service announcement to encourage her fans to give their pets a voice by becoming a “Finisher” and joining the movement to end smoking for good.

“My dog Sophie and I are so excited to be a part of DoSomething.org and truth’sFour-Legged Finishers campaign to give pets a voice in the effort to end smoking,” McNamara said. “Our furry friends deserve to live healthy, smoke-free lives and our generation has the power to finish smoking for good.”

This is not the first time truth and DoSomething.org have joined forces.

“Last summer, DoSomething.org and truth activated young people across the country to clean up more than 3.7 million cigarette butts through our GTFO campaign,” said Aria Finger, CEO and Chief Old Person at DoSomething.org. “Our members are obsessed with their pets and we’re thrilled to join forces with truthfor another unique way to help young people finish smoking for good.”