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Tobacco use rates among middle and high school students flatten in 2017
After an encouraging decline from 2015 to 2016, progress has stalled and youth tobacco use rates remain virtually unchanged in all categories from 2016 to 20
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Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge
As momentum around quitting e-cigarettes mounts, truth is inspiring young vapers to get creative with a TikTok challenge and an innovative resource to quit.<
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E-cigarette products sold on the market quadruple in just one year
The number of unique e-cigarette products, many of which come in youth-appealing flavors, more than quadrupled from 453 in June 2021 to 2,023 in June 2022
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Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction
Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.
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JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous
Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du
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Increasing funding for state tobacco prevention key to reducing high school vaping
Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users
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New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use
New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa
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Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People
The newly announced campaign by Ohio Attorney General Dave Yost to combat the flood of illegal e-cigarettes streaming into the state represents an important
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Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG
The study highlights the need to establish consistent classification of flavored e-cigarettes to track the proliferation of new products and flavors.
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Weak restrictions on flavored e-cigarettes lead to explosive menthol sales
Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.
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New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists
While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin
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New report: Tobacco industry spends nearly $1 million per hour marketing tobacco products
The amount the largest tobacco companies spend on marketing and promotion of their products in the U.S.
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