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2019 Annual Report
We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an
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Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees
Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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Action needed: Tobacco in pop culture
Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m
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High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years
Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years
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4 things parents need to know about JUUL and nicotine addiction
JUUL e-cigarettes are popular among youth because of their sleek appearance and appealing flavor, but many are unaware that JUUL packs a powerful nicotine pu
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Cigarette smoking among teens down, but e-cigarette use up
Teen smoking of traditional tobacco cigarettes in the United States reached a new low of eight percent in 2014, but the data from the annual “Monitoring the
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JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous
Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du
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E-cigarette market surges amid urgent need for comprehensive regulation and enforcement
New data are the latest in a growing body of research that highlight concerning trends in an e-cigarette market flooded with flavored products in increasingl
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Smoking in Films: 2021
The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.
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More than $1 million pledged to help schools fight e-cigarette epidemic
82 colleges and universities receive grants from CVS Health Foundation, American Cancer Society and Truth Initiative to help deliver a tobacco-free generatio
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Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor
A new study by the American Cancer Society found that 44% of all cancer deaths among U.S.
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