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  1. Research Article Research Article Research & Resources

    “Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users

    A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes

  2. Research Article Research Article Research & Resources

    Young adults are underestimating the dangers of nicotine

    Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot

  3. News Article News Article Research & Resources

    Public health and civil rights groups call on White House to stop delaying and end menthol cigarette sales

    Public health and civil rights groups gathered for a “Menthol Funeral” to protest the administration’s delay in finalizing the Food and Drug Administration’s

  4. Truth Initiative Board Announces Appointment of Kathy Crosby as New CEO and President

    Kathy's impressive background, extensive experience and passion for public health make her an exceptional choice to lead Truth Initiative.

  5. Research Article Research Article Research & Resources

    Greater nicotine flux is associated with greater dependence among pod-based e-cigarette users, new research shows

    Recent Truth Initiative research shows greater nicotine flux, or the rate that an e-cigarette emits nicotine, was associated with higher e-cigarette dependen

  6. News Article News Article Research & Resources

    What you need to know about new synthetic nicotine products

    A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic

  7. 56 Health and Other Organizations Back Trump Administration Plan to Remove Flavored E-Cigarettes from the Market

    56 public health, medical, parent, educational and other organizations expressed strong support for the Administration’s plan to remove flavored e-cigarettes

  8. News Article News Article Research & Resources

    6 key takeaways from the new FDA plan on e-cigarettes and other flavored tobacco products

    To curb the access and appeal of tobacco, the FDA is advancing a plan to address the core of the epidemic — flavors.

  9. News Article News Article Research & Resources

    The JUUL copycats that are flooding the market

    What looks like a JUUL, operates like a JUUL, but isn’t a JUUL?

  10. Research Article Research Article Research & Resources

    How alcohol could be driving use of little cigars among some men

    Men who smoke both cigarettes and little cigars, who want to quit smoking and who report drinking alcohol more frequently are more likely to use little cigar

  11. News Article News Article Research & Resources

    Tobacco is a social justice issue: Mental health

    Tobacco use disproportionately affects many marginalized populations—the same groups who have a long history of being exploited by the tobacco industry.

  12. News Article News Article Research & Resources

    What is “tobacco-free” nicotine?

    These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.