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  1. Research Article Research Article Research & Resources

    Why we need more research on how to help young people quit vaping

    Despite a strong demand for quitting vaping programs among young people, there is limited research on how to help young adults 18-24 quit vaping, according t

  2. News Article News Article Research & Resources

    Using e-cigarettes increases likelihood of using cigarettes among youth, study finds

    A new study finds that e-cigarettes are acting as entry nicotine products that may lead to the use of more harmful and toxic nicotine products.

  3. FDA’s Delay on Largest E-Cigarette Companies’ Applications Allows Top Brands with 75% of the Market Share to Remain Widely Available, Extending the Youth Vaping Epidemic and Delaying Necessary Regulations to Help Smokers

    We are very concerned that the FDA did not prioritize and complete the reviews of the companies with over 75% of the e-cigarette market as they promised to d

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in LGBT communities

    It’s common for LGBT individuals to experience disparities that stem from social stigma and discriminatory treatment.

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2019

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

  6. News Article News Article Research & Resources

    Tobacco is a social justice issue: The military

    Tobacco use disproportionately affects many populations—the same groups who have a long history of being exploited by the tobacco industry.

  7. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in California 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in California.

  8. Truth Initiative named top non-profit in Fast Company’s annual list of Most Innovative Companies for 2022

    Truth Initiative has once again been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022.

  9. News Article News Article Research & Resources

    Kicking off Black History Month with our first #NoMentholMonday

    Today marks the beginning of America’s 40th Black History Month.

  10. Research Article Research Article Research & Resources

    Young adults are underestimating the dangers of nicotine

    Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot

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    Featured partnerships

    We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

  12. truth asks if it is just business or is it exploitation

    A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.