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E-cigarette users look to social media to circumvent flavored e-cigarette restrictions
New Truth Initiative study underscores the need for comprehensive flavored e-cigarette policies that don’t leave loopholes for certain product types or flavo
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Youth discuss the impact of FDA’s failure to regulate e-cigarettes
Listen to four young people describe the impact of the failure to fully regulate e-cigarettes in their own words, and questions they have for public leaders.
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Truth Initiative Joins #StopHateForProfit Campaign
Truth Initiative has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateFor
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How online cessation tools can help young adults quit smoking
Web-based interventions intended to help smokers quit can be effective and may be a viable option for connecting with young adult smokers
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How online tools to help smokers quit can go viral
Online tools to help smokers quit can be designed to make it more likely that users will share the apps and make them “go viral”
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Where we stand: Federal collection of electronic nicotine delivery systems marketing & product data
he Federal Trade Commission (FTC) has collected information on the sales and marketing expenditures of cigarettes and smokeless tobacco products and reported
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Truth Initiative names Anna Spriggs Chief Operating Officer
Truth Initiative is pleased to announce the appointment of Anna Spriggs as its Chief Operating Officer.
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Where does e-cigarette regulation stand today?
E-cigarettes on sale today in the U.S. have not undergone a review of their public health impact through the FDA’s review process for tobacco products.
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Research and evaluation
Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.
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Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record
The deal comes just days after the U.S. surgeon general declared youth e-cigarette use a public health epidemic.
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New data show historically low smoking rates
New data from CDC survey shows teen smoking rates at historic lows as well as declines in e-cigarette use among high school students.
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truth® Launches New Social Media Campaign “You’re Registered, Right?” in Partnership with Turbovote To Help Young People Register and Be Ready to Vote This November
New social media campaign from truth is aimed at empowering young voters to turn out and vote this November.
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