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Action needed: Tobacco and pharmacies

Given the association between exposure to point-of-sale tobacco marketing and initiation and progression of tobacco use among youth and young adults, state a

Internet tools can help smokers quit

Web-based interventions can be just as effective at helping smokers quit as face-to-face or telephone counseling, and are more effective than print materials

Truth Initiative Impact Series

Featured partnerships

We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

More than $1 million pledged to help schools fight e-cigarette epidemic

82 colleges and universities receive grants from CVS Health Foundation, American Cancer Society and Truth Initiative to help deliver a tobacco-free generatio

EX Program from Truth Initiative announces new AI-driven recommender engine for tobacco cessation

For the first time, an artificial intelligence (AI)-driven program is being deployed to help adults nationwide quit smoking, vaping, and using nicotine.

The importance of tobacco taxes

The research is clear — increases in tobacco taxes decrease tobacco use.

Truth Initiative applauds FDA, DOJ for filing for permanent injunctions against six illegal e-cigarette manufacturers

We applaud the FDA and DOJ for filing suits, for the first time, to bar six e-cigarette manufacturers from continuing to sell their products, which have been

2017 Annual Report

Through creativity, innovation and research, we are winning one of the toughest, largest and most critical public health battles of our time: ending the toba

U.S. cigarette packs could soon look like this

Cigarette packs in the U.S. could soon feature research-based graphic warning labels similar to those used by 122 other countries.

States can help finish the fight against tobacco by boosting funding for tobacco prevention

The states are missing a golden opportunity to save millions of lives and billions of dollars in health care costs because they continue to shortchange prove

Mapping a COVID-19 vulnerability: Areas of South and Midwest have fewer hospital beds and higher smoking rates

Alarmingly, areas of the country with high rates of smoking are also among those with lower hospital capacity.