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The economics of tobacco: What if a pack of cigarettes cost $10?

Pack-a-day smokers spend an average of $2,193 a year on cigarettes. What would happen if the cost of a pack increased?

What is Zyn and what are oral nicotine pouches?

As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

Tobacco industry allies launch outrageous attack on FDA efforts to protect kids, save lives

This attack is an orchestrated effort by the tobacco industry and its political allies to protect the industry’s profits at the expense of our nation’s child

Progress ending youth tobacco use stalled - National Youth Tobacco Survey 2015

Truth Initiative CEO Robin Koval responds to new data in the NYTS 2015.

How to recruit and retain young people to get better survey results

Truth Initiative® researchers share effective strategies that other public health groups can use to recruit and retain young people for surveys.

Truth Initiative Applauds Landmark Multistate JUUL Settlement and Encourages States to Utilize Proven-Effective Programs to Accelerate Progress to End Youth E-Cigarette Crisis

Truth Initiative commends the attorneys general of six states and the District of Columbia for their bold leadership resulting in the largest settlement agai

Truth Initiative and CVS Health launch program to make HBCUs and community colleges tobacco-free

Truth Initiative® and the CVS Health Foundation are joining together to work with students and administrators at Historically Black Colleges and Universities

Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

3 lessons from the truth® campaign: How effective branding can save lives

Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.

The difference between commercial tobacco and sacred tobacco

New study: Only 3% of adult smokers used JUUL to quit in past year

A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth

Study highlights importance of strong local flavored tobacco policies, as federal regulation falls short

A new Truth Initiative study analyzing the strength and reach of local policies found that less than 1% of the population is protected by a strong local poli