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  1. 2020 Reggie Awards

    Age-Specific Marketing

    Tested on Humans

  2. 2020 American Business Awards (Stevies)

    Achievement in Human Resources

    Bronze Stevie Winner

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    Quit Vaping Study FAQs

    Below are some frequently asked questions about participating in the Quit Vaping Study

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  5. 2018 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  6. 2018 Annual Report

    Truth Initiative had a remarkable year in 2018, filled with big wins and new challenges. Millions of lives saved and a new generation to protect.

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  8. 2016 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards

  9. Gold Award

    2015 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards

  10. 2013 Annual Report

    Refocused & Rededicated.

  11. 2014 Annual Report

    Change. Progress. Inspiration.

  12. 2015 Annual Report

    2015 was a transformative year for Truth Initiative, complete with a new name, a new home, a new brand look and a new themeline tying together our work under