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Study explores characteristics of tobacco and e-cigarette online advertisements

A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

What federal health agency cuts mean for tobacco control

Last Updated: April 1, 2026

Christine Kunigonis

Christine Kunigonis is a certified public accountant with deep expertise in nonprofit finance and operations.

Outsmart Nicotine

Quitting is hard, but with the right support, anyone can break free from nicotine addiction – and they don’t have to go it alone. That’s the message behind Outsmart Nicotine, a national campaign from Truth Initiative that empowers young people to break the cycle of nicotine addiction for good with an enhanced EX Program.

Breath of Freedom

The Culture + Cessation Collective

Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI®, the leader in social impact education. Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse in an authentic peer-to-peer youth voice. 

As of September 2025, 1.5 million students have engaged with the free digital vaping prevention curriculum, learning the facts about nicotine addiction and receiving proven resources to quit.

QUIT NICOTINE WITH EX PROGRAM

Quitting nicotine isn't easy, but it can be done with the right support. EX Program, developed by Truth Initiative with Mayo Clinic, is a free digital cessation program that offers the proven tools, expert resources, and community support that can help people of all ages quit any tobacco or nicotine product.

Amanda L. Graham

As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.

Kathy Crosby

Kathy Crosby is the CEO and President of Truth Initiative, the nation’s largest nonprofit public health organization dedicated to preventing youth

POLICY LEADERSHIP AND COMMUNITY ENGAGEMENT

Truth Initiative leads policy initiatives and supports young leaders to advocate for healthier communities. 

Join Our Team

At Truth Initiative, our programs make a difference that save lives and our people bring our programs to life. If you're searching for a fulfilling career and striving to make an impact in the world, whether you're an experienced leader in your field or at the start of your career, take a moment to review our open positions and consider joining our team.