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Flavored Tobacco Policy Resources

What We Do

To achieve a future free from nicotine addiction, we focus on behavior change and policy change that prevents addiction, supports quitting, expands cessation access, and addresses systemic inequities.

Get Involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction, and access free downloadable resources to use in your community. 

Tobacco is a Social Justice Issue

Policy leadership and accountability

We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

Flavored tobacco policy resource center

Resources to end nicotine addiction in your community

Partnerships

We join with state and local governments, corporations, nonprofits, and philanthropies to expand the impact of our prevention and cessation resources. 

Rise Together: What you can do

Our mission

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.