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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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    Displaying 1296 of 1374 Search Results

  1. Marty Jackley Headshot
    Our Team

    Martin (Marty) Jackley

    Marty Jackley was raised in Sturgis, South Dakota and graduated from the South Dakota School of Mines with a Bachelor of Science Degree in Electrical Enginee

  2. Mary Bassett Headshot
    Our Team

    Mary T. Bassett

    Mary T.

  3. Winner Award

    2022 Fast Company Most Innovative

    10 Most Innovative Not-for-Profit organizations of 2022

  4. Winner Award

    2022 Khoros Kudos Awards

    Engagement for Good: Healthcare in North America

    EX Program

  5. Gold Award

    2022 ARF David Ogilvy Awards

    Social Responsibility

    Quitters

  6. Page

    Protecting scientific integrity from tobacco industry interference

  7. Page

    Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

  8. Page

    Dangerous delays: The failure to regulate e-cigarettes

    E-cigarettes have been allowed to stay on the market for years without undergoing a full review of their public health impact, sparking a sustained and ongoing epidemic of youth use.

    9. Girl vaping and texting
    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

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