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Smoking in movies directly influences youth smoking rates

As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh

Two distinct stories emerge from CDC survey on youth tobacco use

The annual National Youth Tobacco Survey (NYTS), released April 16 by the Centers for Disease Control and Prevention (CDC), shows significant drops in cigare

Study explores characteristics of tobacco and e-cigarette online advertisements

A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

What We Do

To achieve a future free from nicotine addiction, we focus on behavior change and policy change that prevents addiction, supports quitting, expands cessation access, and addresses systemic inequities.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction, and access free downloadable resources to use in your community. 

Tobacco is a Social Justice Issue

Policy leadership and accountability

We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

Flavored tobacco policy resource center

Flavored Tobacco Policy Resources

Resources to end nicotine addiction in your community