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A key to successfully quit smoking and stay quit
There’s a key to successfully quitting that isn’t well known: celebrating the work you’ve done to become tobacco-free.
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Where are people still breathing the most secondhand smoke?
To find out who faces the most exposure and where, a Truth Initiative® researcher joined collaborators to measure secondhand smoke exposure
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How the Tobacco-Free College Program has helped campuses protect 1 million people
More than 100 colleges and universities now have smoke- or tobacco-free policies through the Truth Initiative® Tobacco-Free College Program, protecting more
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truth® brand awareness proven to drive down vaping rates in young people
New research shows young people with strong truth® brand awareness and loyalty were 19% less likely to vape and 25% less likely to intend to vape a year and
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By the numbers: Pets and smoking
We’ve broken down the facts and figures on the impact of smoking on our furry loved ones.
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Vans launches limited-edition sneakers in partnership with truth
Creativity speaks louder than words.
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Our Team
![Tony OToole Headshot]()
Anthony Thomas O'Toole
Anthony O’Toole is the executive vice president and chief financial and investment officer at Truth Initiative.
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Our Team
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Nicole Dueffert
Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative.
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Smoking and mental illness: Meet the doctor helping patients quit
Hear from Dr. Steven Schroeder about why smoking among those with mental illness is a social justice issue that needs attention.
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Our Team
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Mary Dominguez
Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.
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Our Team
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Alex Parks
Alexandra Parks is responsible for strategic leadership in developing and managing partnerships with an array of stakeholders, including nonprofit organizati
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Our Team
![Tricia Kenney Headshot]()
Tricia Kenney
Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper
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