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  1. FDA’s Graphic Cigarette Warnings Show and Tell the Deadly Truth About Smoking – They Must Be Fully Implemented and Vigorously Defended

    By issuing a final rule requiring large, graphic health warnings on cigarette packs and advertising, the FDA has taken a critical step forward in the nation’

  2. News Article News Article Research & Resources

    Young ex-vapers share their experience and advice on quitting vaping

    Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.

  3. Truth Initiative named to Fast Company’s annual list of the world’s 50 most innovative companies for 2020

    This recognition underscores the efficacy of Truth Initiative’s creative and innovative efforts to directly combat the national youth e-cigarette epidemic.

  4. News Article News Article Research & Resources

    2020 class of truth Ambassadors launch community projects

    Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as the newest class of truth Amba

  5. Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge

    As momentum around quitting e-cigarettes mounts, truth is inspiring young vapers to get creative with a TikTok challenge and an innovative resource to quit.<

  6. News Article News Article Research & Resources

    What vape products are still allowed under the new e-cigarette policy?

    A new FDA policy on flavored e-cigarettes only prohibits flavors (including a menthol exemption) in closed-system e-liquid cartridges — meaning disposable an

  7. News Article News Article Research & Resources

    E-cigarette CEOs admit under oath that they do not know all the harmful health effects of nicotine

    Chief executives of major e-cigarette companies admitted, under oath, that their products can lead to nicotine addiction and that they do not know all of the

  8. Research Article Research Article Research & Resources

    Study highlights importance of strong local flavored tobacco policies, as federal regulation falls short

    A new Truth Initiative study analyzing the strength and reach of local policies found that less than 1% of the population is protected by a strong local poli

  9. News Article News Article Research & Resources

    What are Puff Bars?

    Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors

  10. New surgeon general’s report highlights the need for evidence-based quit programs, deems e-cigarettes not a cessation tool

    The surgeon general’s report on tobacco cessation underscores the need to help Americans who smoke and the millions of teens using tobacco products, primaril

  11. Research Article Research Article Research & Resources

    JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

    The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

  12. New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades

    The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA