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  1. Research Article Research Article Research & Resources

    Study examines tobacco and e-cigarette ads online

    A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

  2. Research Article Research Article Research & Resources
  3. Fact Sheet Fact Sheet Research & Resources

    2015 state fact sheets

    A look at the most recent tobacco use statistics in each state including cigarette use, economics, and state tobacco laws.

  4. Research Article Research Article Research & Resources

    Menthol tobacco product use higher among youth, women and African Americans

    Menthol is a chemical compound extracted from the peppermint and corn mint plant or created synthetically.

  5. News Article News Article Research & Resources
  6. News Article News Article Research & Resources

    truth and Vans team up to spread life-saving messages

    truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.

  7. News Article News Article Research & Resources

    Cigarette smoking among teens down, but e-cigarette use up

    Teen smoking of traditional tobacco cigarettes in the United States reached a new low of eight percent in 2014, but the data from the annual “Monitoring the

  8. News Article News Article Research & Resources

    Smoking in movies directly influences youth smoking rates

    As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh

  9. News Article News Article Research & Resources

    Two distinct stories emerge from CDC survey on youth tobacco use

    The annual National Youth Tobacco Survey (NYTS), released April 16 by the Centers for Disease Control and Prevention (CDC), shows significant drops in cigare

  10. Research Article Research Article Research & Resources

    Study explores characteristics of tobacco and e-cigarette online advertisements

    A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

  11. Our Team

    Christy Hartsell

    Christy Hartsell is responsible for leading our efforts to engage with companies, government entities, foundations and other organizations to provide critica

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    Research and evaluation

    ​Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.