Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.
Sign up for our newsletter
From social taboo to target market: How tobacco use became a women’s issue
Slim and stylish: How tobacco companies hooked women by “feminizing” cigarettes
Apply now: Help #finishit at national summit on youth activism and tobacco
Children’s book encourages Native American youth to reject tobacco
How tobacco companies have used women’s history and equality struggles to sell cigarettes
Agreement on American Spirit cigarettes fails to protect public from misleading claims
What the Oscars tell us about smoking in the movies in 2017
Answers to five common questions about smoking and heart health
Measuring disparities in tobacco advertising exposure