As smoking rates decline, Hollywood isn’t getting the picture
The majority of 2018 Oscar nominees in major categories — 86 percent — feature tobacco imagery on screen, which has been proven to initiate smoking among youth.
As the country has made strides in reducing tobacco use, still the leading cause of preventable disease and death, movies remain a place where it continues to be portrayed positively, as a normal social behavior and as glamorous, rebellious and edgy. According to a SmokeFree Movies analysis of the Breathe California Onscreen Tobacco Database, the major Oscar nominees this year mark an increase in instances of tobacco imagery over nominees in previous years. Over the past four years, 70 percent of Oscar-listed films featured smoking. In 2015, 60 percent of movies showed tobacco.
86% of the 2018 Oscar nominees in major categories feature tobacco imagery on screen
The groups have been participating in a week of action leading up to the award show this Sunday. Follow along and participate by following the social media hashtag #HelpOscarQuit.