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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 12 of 82 Search Results

  1. Press Release Press
    Stressed guy in chair

    EX Program by Truth Initiative joins forces with Sesh to bring digital mental health and tobacco addiction solutions to workplaces nationwide

    … well-being, the links between smoking and mental health are … Truth Initiative's field-leading research and long history of building … to people-powered public health resources PRESS CONTACT …

    Apr. 27, 2023
  2. News Article News Article Research & Resources
    Truth flavors truck at moment of action

    Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

    Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers

    May. 03, 2023
    Tobacco prevention efforts
    Youth Activism
  3. Curriculum Curriculum Curriculum
    Quit Vaping

    Youth Vaping Prevention & Resources to Quit

    To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative and Kaiser Perman

    Dec. 10, 2020
  4. News Article News Article Research & Resources
    walgreens rally

    Youth call on Walgreens to stop selling tobacco at rally outside shareholders meeting

    … want to address the root causes of smoking, wouldn’t that be to take … is to address the root causes of smoking, which go far beyond the … Initiative youth activism on this topic.  truth®  organized a  petition …

    Jan. 30, 2017
    Tobacco prevention efforts
    Youth Activism
  5. Press Release Press
    bigs partner seeds

    truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

    truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

    Jul. 16, 2018
  6. News Article News Article Research & Resources
    Truth Initiative Facebook Logo

    #STOPPROFILING: Tobacco is a social justice issue

    The tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling.<

    Feb. 12, 2017
    Targeted Communities
    LGBT Low-Income Racial/Ethnic Minorities
  7. News Article News Article Research & Resources
    nci social

    3 takeaways from the National Cancer Institute report on tobacco-related health disparities

    A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.

    Sep. 14, 2017
    Harmful Effects of Tobacco
    Health
  8. News Article News Article Research & Resources
    TV Smoking social

    10 popular shows with the most smoking

    … 10 popular shows with the most smoking News ArticleTobacco in pop culture TV entertainment trends … studies. For more on this topic, read the Truth Initiative …

    Mar. 30, 2018
    Tobacco in pop culture
    TV
  9. Page

    Research and evaluation

    ​Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.

  10. News Article News Article Research & Resources

    Tobacco and cancer: What are the survival rates?

    … the report. For more on this topic, read our  tobacco and cancer … fact sheet . The decline in the smoking rate has not changed some …

    May. 22, 2017
    Harmful Effects of Tobacco
    Health
  11. News Article News Article Research & Resources

    Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths

    … Great American Smokeout: Quitting smoking could prevent 6 million … death in the U.S., and cigarette smoking is the leading cause of lung … non-smokers. For more on this topic, check out Truth Initiative’s  …

    Nov. 17, 2016
    Harmful Effects of Tobacco
    Health
  12. News Article News Article Research & Resources
    Youth activists on a bench

    truth Ambassadors combat nicotine use through mental health and self-care efforts

    Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.

    Feb. 23, 2022
    Tobacco prevention efforts
    Youth Activism