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  1. News Article News Article Research & Resources

    How one student led her apartment complex to go tobacco-free

    Truth Initiative® youth activism fellow Katelynd Todd was driven to adopt a new tobacco-free policy at her apartment complex after learning about the harms o

  2. CDC/FDA show seven of ten youth using tobacco use flavored products

    The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) released two studies of youth tobacco use drawn from the 2014

  3. Report Report Research & Resources

    Action needed on e-cigarettes

    Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.

  4. New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades

    The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA

  5. As Teen Smoking Rate Hits Historic Low, Youth Tobacco Use Hits Record High Derailing Years of Progress and Putting a New Generation at Risk

    The youth smoking rate has fallen to just 3.7%, but e-cigarettes have put millions of teens on a path to nicotine addiction with a largely unregulated produc

  6. Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action

    Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.

  7. News Article News Article Research & Resources

    5 takeaways from the congressional hearings on JUUL and the youth e-cigarette epidemic

    Using the company’s own testimony and documents, the hearings provided startling evidence of JUUL’s use of Big Tobacco’s tactics to target young people.

  8. First-of-its-kind free e-cigarette quit program now available to young vapers looking for help

    Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.

  9. Study reveals major victory on teen smoking but a ticking time bomb as youth vaping numbers explode

    The teen smoking rate has fallen to an all-time low of 4.6%, but an astounding 19.2% of youth now use-cigarettes — an increase of 60% over 2017

  10. News Article News Article Research & Resources

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

  11. Leading health groups demand film industry give R rating to movies that depict smoking

    A coalition of health organizations has demanded that movie producers and distributors apply an R rating to all films that include depictions of smoking or t

  12. Truth Initiative and CVS Health launch program to make HBCUs and community colleges tobacco-free

    Truth Initiative® and the CVS Health Foundation are joining together to work with students and administrators at Historically Black Colleges and Universities