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Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health

The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

What does a tobacco “endgame” mean?

Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum

Q&A: LGBT pride in ending nicotine and tobacco use

Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.

Pervasive tobacco imagery on screen endangers youth and demands action

Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.

How a group of Indiana youth is changing social norms around smoking

Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

Cigars: Facts, stats and regulations

Truth Initiative summarized the truth about little cigars, cigarillos and cigars.

Q&A: How Big Tobacco preys on low-income communities

University of Nevada, Reno, School of Community Health Science professor Dr.

truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign

truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

How some local governments are keeping the number of tobacco retailers in check

Measures to restrict tobacco retailer licensing and density are one way to combat the impact of tobacco point-of-sale marketing.

Six “Teen”-rated video games that glamorize smoking

These are just a few of the many instances of smoking in sought-after video games rated “Teen,” meaning they are supposed to be suitable for anyone under the

Surgeon General's report confirms youth should not use e-cigarettes

The Surgeon General’s report on e-cigarettes released today confirms the indisputable fact that youth should not be using nicotine or tobacco in any form.