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Survey results show how Gen Z’s love of pets can help end smoking
Pet owners place a great deal of value on the health and well-being of their pets, according to new survey results that shed light on the opportunity to insp
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Warner Series: Surgeon General challenges youth to #FinishIt
Despite great strides in reducing cigarette smoking, tobacco use remains an important public-health challenge according to U.S.
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New ad lets the dogs out in push to end tobacco use
A new truth ad urges all pet owners to “treat our best friends like real best friends,” and builds on the message behind the #CATmageddon ad that premiered
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Where we stand: DOT bans vaping on airplanes
Use of e-cigarette and vaping products has outpaced tobacco control regulations, and the products remain unregulated by FDA pending the completion of deeming
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#NoMentholMondays: How youth activists are fighting back
Youth activists have identified tobacco, specifically the targeted marketing of menthol cigarettes in African-American communities, as a social issue worth f
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Vans launches limited-edition sneakers in partnership with truth
Creativity speaks louder than words.
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How graphic warning labels could trigger thoughts of quitting
New research shows that viewing graphic anti-smoking images on cigarette packs triggers brain activity linked to emotion, decision-making and memory, suggest
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Study shows graphic cigarette warnings trigger brain areas key to quitting smoking
Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain
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#NoMentholMonday: Why menthol is a social justice issue
The marketing of menthol cigarettes toward African Americans is a social justice issue.
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#CATmageddon: How smoking could make cat videos a thing of the past
With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.
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#NoMentholMondays: The targeted marketing of menthols and African-American history
In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio
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Five facts about smoking and cancer on #worldcancerday
Five facts about smoking and cancer on #worldcancerday
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