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Quit vaping program from Truth Initiative also helping 18- to 24-year-olds abstain from cigarette smoking
New study shows This is Quitting, a free and anonymous text message program to help young people quit vaping nicotine was also effective in promoting abstine
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Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations
Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p
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New research underscores need for FDA take action on misleading packaging
Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands
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Next chapter begins as tobacco control leader becomes Truth Initiative
The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth® campaign for 15 ye
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FDA proposes needed action on menthol, but falls short to stem youth e-cigarette epidemic
The agency's plans to take action on menthol cigarettes and flavored cigars are significant, but the proposed sales restrictions on e-cigarettes are not
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The importance of tobacco taxes
The research is clear — increases in tobacco taxes decrease tobacco use.
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3 myths about mental health and quitting nicotine
When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.
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Mailed tobacco ads rely on price discounts and youth-appealing themes
Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.
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truth launches fake vape company “depression stick!” to make a point
Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi
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Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
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Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S.
Smoking prevalence is nearly 50% higher in a group of Midwestern and Southern states compared to the rest of the country.
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Our Team
![Jessica Miller Rath Headshot]()
Jessica Miller Rath
As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.
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