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Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads

The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.

Truth Initiative and CVS Health launch program to make HBCUs and community colleges tobacco-free

Truth Initiative® and the CVS Health Foundation are joining together to work with students and administrators at Historically Black Colleges and Universities

Youth are interested in vaping prevention and quit resources – educators can help

Health and education experts joined Truth Initiative CEO and President Robin Koval to discuss how schools should educate students about the health risks of n

Purpose and principles on addressing the opioid crisis

First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media

truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.

Tobacco is a social justice issue: Low-income communities

Low-income communities smoke in much higher numbers than the rest of the country, a disparity that is rooted in many inequities.

How the tobacco industry’s new products could be leading to more nicotine addiction

Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress

“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-

truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

truth® campaign successful in saving lives and preventing youth smoking

Exposure to the award-winning truth campaign prevented more than 300,000 U.S. youth and young adults from becoming smokers during 2015-2016.

5 keys to reversing the youth e-cigarette epidemic

Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

How the tobacco industry is trying to infiltrate public health – and what we can do about it

As cigarette sales decline, the tobacco industry is trying to rehabilitate its image with non-combustible tobacco products and claims that it can be part of