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A growing problem: Examining a decade of menthol smoking rates

In 2014, youth and young adult smokers were more likely to smoke menthol cigarettes, which are easier to smoke and harder to quit than non-menthol cigarettes

Played: Tobacco use widespread in video games played by youth

Smoking is prevalent and often glamorized in video games popular among youth, according to Played: Smoking and Video Games, a review of research from Truth I

Two distinct stories emerge from CDC survey on youth tobacco use

The annual National Youth Tobacco Survey (NYTS), released April 16 by the Centers for Disease Control and Prevention (CDC), shows significant drops in cigare

Black D.C. neighborhoods have greater marketing for flavored tobacco products, including cigars

The targeted marketing of flavored tobacco products like flavored cigars presents another way tobacco is a social justice issue.

Mental Health and Nicotine Resources

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

Disposable e-cigarette’s vague new flavor names attempt to evade regulation

Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say

truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch

truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.

How to help your child quit vaping

If you’re a parent trying to help a child quit using JUUL or other e-cigarette, here are some tips for how to start from the experts behind the evidence-base

Cooling flavors dominate the e-cigarette market, underscoring need for strong rules on menthol

New findings indicate that cooling flavors are a huge part of the e-cigarette market.

How a group of Indiana youth is changing social norms around smoking

Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

Tobacco use in Alabama 2018

An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Alabama.