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New survey shows progress on curbing teen vaping, but e-cigarette use remains high as access to flavors, risk of nicotine addiction, and impact on youth mental health concerns grow
The 2021 MTF data show progress in the fight to curb youth nicotine vaping, signaling efforts to provide education to prevent e-cigarette use and quitting re
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Vaping prevention and quit resources: top tips for parents and educators
Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.
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E-cigarettes: Facts, stats and regulations
What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?
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JAMA Publishes New Study on Proven Effectiveness of Truth Initiative’s Text Message Quit Vaping Program Among Teens
First-of-its-kind randomized clinical trial shows teens 35% more likely to quit vaping nicotine with an interactive, tailored text message program
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Smokeless tobacco: Facts, stats, and regulations
To spread the truth about smokeless tobacco, Truth Initiative has summarized the key facts for you to know, use and share.
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Philip Morris International to invest over $800 million to meet growing Zyn market
Philip Morris International, the owner of Zyn manufacturer Swedish Match, will invest over $800 million in new Zyn factories in the U.S.
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What does a tobacco “endgame” mean?
Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum
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Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good
The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no l
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Industry influencer: how tobacco content is infiltrating social media
Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.
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2022 survey shows youth e-cigarette epidemic remains a serious public health threat
Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a
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Lights, Camera, Tobacco?
How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.
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