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  1. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Jersey 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Jersey.

  2. News Article News Article Research & Resources

    Why the FDA needs to regulate e-cigarettes now

    As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are

  3. FDA’s first marketing denial orders on menthol e-cigarettes underscore substantial risks menthol and flavored products pose to youth and young adults

    Truth Initiative is encouraged by the FDA's decision to issue marketing denial orders for two Logic brand menthol e-cigarette products.

  4. 7 youth-serving groups in Tennessee receive grants to help their communities go smoke-free

    Truth Initiative awarded grants to seven youth-serving groups in the state to help raise awareness about smoke-free environments and reduce secondhand smoke

  5. New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People

    A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.

  6. News Article News Article Research & Resources

    Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

    A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.

  7. News Article News Article Research & Resources

    Opioid dependence can happen after just 5 days

    Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri

  8. News Article News Article Research & Resources

    Bold and bright: How tobacco companies market flavored products to appeal to youth

    A gap in product regulation allows the tobacco industry to market flavored products in several ways.

  9. News Article News Article Research & Resources

    truth® campaign prevents more than 300,000 young people from smoking in one year

    An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.

  10. Research Article Research Article Research & Resources

    Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm

    More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,

  11. Report Report Research & Resources

    What does using tobacco and other substances together mean for young people?

    Original research conducted by Amy Cohn, Ph.D., from Truth Initiative reveals how alcohol and marijuana use among young adults are associated with many tobac

  12. News Article News Article Research & Resources

    How tobacco companies have used women’s history and equality struggles to sell cigarettes

    There are many examples of tobacco marketing carrying “torches of freedom” in themes of women’s empowerment and liberation over the years.