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  1. News Article News Article Research & Resources

    Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees

    Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to

  2. Research Article Research Article Research & Resources

    truth campaign proven to drive down smoking rates across different demographic groups

    A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

  3. Our Team

    Tina M. Morgan

    Tina Morgan has been with Truth Initiative since 1999.

  4. Research Article Research Article Research & Resources

    New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources

    Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores

  5. Research Article Research Article Research & Resources

    TV ads for e-cigarettes and nicotine pouches show youth-appealing content that is banned for cigarettes

    Television ads for JUUL, Vuse, and Velo included young models, animations, and music while emphasizing e-cigarette flavors and themes of self-expression and

  6. Our Team

    Megan Jacobs

    As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

  7. News Article News Article Research & Resources

    JUUL fails to remove all of youth’s favorite flavors from stores

    While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

  8. News Article News Article Research & Resources

    As streaming soars, these binge-worthy shows frequently depict tobacco

    Watching shows in a compressed time may influence the amount and intensity of exposure.

  9. News Article News Article Research & Resources

    The 3 main reasons youth use e-cigarettes

    Why are middle and high school students using e-cigarettes in the first place?

  10. Research Article Research Article Research & Resources

    Weak restrictions on flavored e-cigarettes lead to explosive menthol sales

    Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.

  11. Our Team

    Elizabeth Kenny

    As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to achieve

  12. Research Article Research Article Research & Resources

    JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts

    A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.