As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to achieve a culture where young people reject smoking, vaping, and nicotine. A blue-chip trained senior strategy and marketing executive, Kenny has launched and grown new digital start-ups and transformed legacy brick-and-mortar megabrands. At Truth Initiative, she leads the truth brand and its holistic suite of products and services that help young people lead tobacco-free lives. This powerful brand includes the award-winning truth public education campaign, as well as free tools and resources designed to protect and empower young people, including This is Quitting from truth, a free text message quit vaping program, and our digital, peer-to-peer curriculum Vaping: Know the truth.
Before joining Truth Initiative, Kenny led the strategic marketing unit for Consumer Beauty Care in North America for Henkel, a 20-billion-dollar global company. She oversaw a portfolio of personal care brands, including göt2b,a Gen Z-focused brand with leading edge marketing and engagement campaigns across social, digital, and emerging virtual platforms. She has also served in marketing leadership roles at Zotos, where as Vice President of Marketing and Creative she led the team to transform the business with new brick-and-mortar and direct-to-consumer brand launches, 360-degree campaigns, and margin optimization projects; Revlon, where as Senior Vice President of Marketing she led product innovation for Revlon and Almay cosmetics; Procter & Gamble’s Clairol Division, where she spent over 10 years leading marketing strategy, new product development, and advertising, and at Unilever, where she began her brand management career.