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  1. News Article News Article Research & Resources

    National public health org brings on women’s health and wellbeing leader

    Truth Initiative has brought on a veteran of the reproductive health, education and advocacy arena, Amy Taylor, to lead its community-level engagement and yo

  2. Research Article Research Article Research & Resources

    Youth and young adults are the most at-risk of tobacco addiction

    Every day, thousands of young people try their first cigarette and new non-combustible products are making it easier for kids to experiment with tobacco.

  3. News Article News Article Research & Resources
  4. Report Report Research & Resources

    Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S.

    Smoking prevalence is nearly 50% higher in a group of Midwestern and Southern states compared to the rest of the country.

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the African American community

    This fact sheet about smoking and African Americans outlines patterns of use, industry targeting and health effects.

  6. News Article News Article Research & Resources
  7. New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

    truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

  8. News Article News Article Research & Resources

    Nearly half of young vapers resolve to quit e-cigarettes in 2020

    Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

  9. Tobacco 21 Laws Provide Useful Tool to Reduce Youth Tobacco Use But Tobacco Industry Sudden Support Should be Viewed as Self-Serving, Not Pro-Public Health

    Now that public support has clearly reached a tipping point in favor of Tobacco 21, it’s clear the tobacco industry’s sudden support is motivated by self-int

  10. News Article News Article Research & Resources

    Old tactics, new products: how big tobacco targets women in e-cigarette marketing

    The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ

  11. News Article News Article Research & Resources

    CDC finds ‘marked disparities’ in youth tobacco use by race and ethnicity

    Youth tobacco use is highest among Native Hawaiians and other Pacific Islanders, who make up 23.4% of U.S. teens who currently use a tobacco product.

  12. Report Report Research & Resources

    Tobacco Nation: The deadly state of smoking disparity in the U.S.

    Smoking rates in “Tobacco Nation” are undermining dramatic declines in smoking across America.